Businessmen and businesswomen build companies for them to gain profit, to earn cash, in short. But a few of them stays in the business world for a long period of time. The reason why companies don't stay long in the business world would be, as the article Marketing Myopia entails, that companies are too product-oriented rather than customer-oriented. Business would be successful if they would be concern with the needs and wants of their customers, because eventually they will be the ones who will turn your products into cash.
The article also bring about that companies must always think of new innovations for their product that their customers would eventually fell in love with. Continuous improvement is also needed so as your company will not be left behind with the new technology that the generation is experiencing. The best example for this is the cellular phones. Companies like Nokia continue to develop new models to satisfy the needs and wants of their customers. They have the Eseries and Nseries, for the business people and the typical model of phones that caters to the desires of its users.
There are also factors that affect the growth of the company, examples are excessive production of goods and higher focus of research and development. Both of these factors boil down to product-oriented. If companies are customer-oriented, they will produce goods that their customers' needs and likes. And if the company also focus to the marketing department which has the idea of satisfying the customers' needs, then growth on companies will eventually be seen.
In short, Marketing Myopia only tell us that we should be customer-oriented so as to fulfil or cater what our consumers wants and needs.
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